Launching the Instagram of the SNG Sailing Team.
Since then, I'm in charge of posting pictures / videos about the different teams for example with the results of a team during a regatta.
I have also introduced Instagram to the coaches and defined strategies on the content to be posted.
In one year, we started a trend in Switzerland with many other sailing clubs creating their Instagram account. We achieved nearly 400 subscribers during this period posting over 220 pictures.
We achieved having a regular feed driving up to thousands of impressions of our pictures every week.
More can be found directly on the Instagram page.