Communication
2016

SNG Sailing Team

Launching the Instagram of the SNG Sailing Team.

SNG Sailing Team

I'm was in charge in June 2016 to create an Instagram for the Sailing Team of the Société Nautique de Genève.

Since then, I'm in charge of posting pictures / videos about the different teams for example with the results of a team during a regatta.

I have also introduced Instagram to the coaches and defined strategies on the content to be posted.

In one year, we started a trend in Switzerland with many other sailing clubs creating their Instagram account. We achieved nearly 400 subscribers during this period posting over 220 pictures.

We achieved having a regular feed driving up to thousands of impressions of our pictures every week.

What we post :

  • Instagram Stories !
  • Live Regatta Updates
  • Regatta Results
  • Videos of Trainings

More can be found directly on the Instagram page.

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